- What attracts library customers to today’s libraries? The rise of mobile culture and the smartphone society brings a dynamic shift in expectations about how, when, and where to access information. Endless media streams, interactive news feeds, and autonomous research options provide numerous avenues for information-seeking customers. What factors draw their attention to the library, rather than a crowdsourced data channel, commercial service, or search engine? Read 7 Things Customers Want Now: here!
- Find out how to convince your library co-workers that digital marketing is better than print marketing! - here!
- Instagram 101 for Libraries: A Quickstart Guide from LibraryLinkNJ - here!
- Wayne State University Wrote "10 Ways that Public Libraries are Using Pinterest" - Read It - here!
- Find out 100 Ways to Use Twitter in Your Library - here!
- Find out how Facebook Can Help Market Your Library - here!
- Open Education Database has a great article on 10 Social Media Marketing Tips for Libraries - here!
- Mic Drop - The Milwaukee Public Library Hijacked Brand Logos Like YouTube, Netflix and Spotify to Promote Itself. (Co-Opting branding has increased library usage). Courtesy of AD Week and Kristina Monllos
- Download the Libraries Change Lives PSA - Declaration for the Right to Libraries - here!
- Download the 100 Things Kids Will Miss If They Don't Have a SCHOOL LIBRARIAN in Their School Poster - here!
- "It'll Take Time Before We Undersand the True Cost of Losing Librarians." Read More: - here!
- Nancy Bailey's Education Website on "Poverty and Reading: The Sad and Troubling Loss of School Libraries and Real Librarians:" - here!
- Find Out What Your Library Is Worth - here!
- Library Figures: Tyler Byrd - Helping Patrons Discover the Library is More than Books - 23 Minute PodCast - Listen - here!
- Remind your Patrons of the 150 Free (and nearly free) Things that Libraries Offer - here!
- Anchorage Library has a New Pilot Program that Connects Patrons to Social Services. Read More - here!
- 5 Unexpected Items You Can Borrow at Chicago's New Tool Library! Read About It: - here!
- Pontiac Public Library Launched FREE Sports Equipment Rantals! Find Out More: - here!
- Fishing Poles, Snowshoes, Telescopes - Winthrop Library is 'Expanding its Nontraditional Lending Collection:' - here!
- The Indianapolis Public Library Book Bike Offers FREE Books - NO Library Card Necessary! Read About It: - here!
- Wilton Library is Now Serving Coffee to Patrons in Hope of Getting More Residents to Come to the Library AND Stay Longer. Read About It - here!
- Find out How to Connect With Teens and Make Them Feel Welcome - here!
- The Gates Foundation's YouTube Has Episode After Episode About the Importance of the Public Library and the Wide Array of Services the Libraries Offer - here!
- Find Out How an Ohio School Library INCREASED Student use by 1,000 Percent! The Exciting Read Can Be Found - - here!
- Ideas on how to Promote Your School Library - here!
- More Ideas on how to Promote Your School Library from a Retired Middle School Librarian - here!
- How Your Library Can Use Google Ad Grants to Supercharge Your Website and Reach a Huge Untapped Audience. Find Out More - here!
- Librarian Resources has a FREE article collection on Marketing the Library. Find it - here!
- "Tuning Out the White Noise: Marketing Your Library Services" by Ned Potter, Academic Liaison Librarian. The SlideShare is - here!
- Library Marketing 1.0: How to Successfully Market Your Library Without Getting Another Degree via CSL in Session (An online learning series from the Colorado State Library) - here!
- Download the Successful Marketing Ideas PDF from Colorado State Library - here!
- You Don't Need any Ideas on How to Improve Patron Service at Your Library, but if you did, you would find them - here!
- Get Engaged Patrons - They provide website services connecting libraries with their patrons. It is FREE for qualifying public libraries [services are free to U.S. public libraries receiving less than $1 million per year in total income (as reported to the Institute of Museum and Library Services)].Learn More: - here! OR To see if your library qualifies for free services or to get an instant quote, enter your library name: - here!
- Get FREE Patron Support Tips - Tips, Tricks and ideas, written by librarians and delivered directly to your email from Mosio for Libraries - here!
- Speaking of Free - Watch Episode 13 on Super Library Marketing - Ep 13: Best FREE Ways to Reach Non-Cardholders - here!
- Super Library Marketing says Email is Not Dead! Eight New Ways to Help You Get the Best Results With Your Library Email Marketing. The Quick Read Can Be Found - here!
- Speaking of Email - How to Hook New Cardholders and Make Them Loyal with Email - Read the Article - here!
- Here is a Lst of 12 Fast and Inexpensive Ways to Market Your Library - - here!
- Here is a List of 14 Simple Things that Will Increase Circulation! - - here!
- Even More Ways on How to Increase Library Circulation - - here!
- Be All Inclusive! Here is a Llist of 10 Great Tips for Marketing to the Families of Children with Special Needs - - here!
- Improve Usability at Your Library - Find Out How - here!
- Find Out How to Make Customer Support Fun at Your Library - here!
- Make Your Library Great...Again! - here!
- Find out Why Librarians are Awesome! - here!
- Watch the EdWeb EdWebinar on Pitching the Library: The Elevator Speech! - here!
- Download the Library Advocacy Starter Kit from ALA - here!
- Find Your Elected Officials, What Bills to Follow and Key Issues for Libraries - - here!
- Become a Recruiter for Libraries With EveryLibrary.Org! Help Tell More Americans About How Importatn Libraries are to Their Communities - - here!
- Find EveryLibrary Events Near You - - here!
- Want More Proof that "Libraries are More Than Just Buildings Full of Books?" Homeless Patrons Find Community, Comfort at Minneapolis Central Library - here!
- In One Year, People Visited Public Libraries More Than a Billion Times! Need We Say More? If So, Read About the Public Library Survey Results from the Institute of Museum and Library Services - here!
- The Library Can Help You Count (In the Census) - Find Out Why it is Important - here!
- Justice Sonia Sotomayor Speaks to the Power of Librarians! Read About It - here!
- Read "The Library Saved My Life: Now As Ever, New York City Must Support the Free Public Spaces Where People Can Go to Learn and Explore. - here!
- Read 13 Reasons Why Libraries are Holding Us All Together by Tiffany King and Read it Forward - here!
- Read "Why Libraries Will Save the World (If We Let Them) From the Author of Palaces for the People - here!
- Emilio Estevez Talks Public Libraries with Urban Libraries Council. Read About It: - here!
- Find Out How Public Libraries Help Fill Social Services Gap - here!
- More and More Libraries are Hiring Resident Social Workers. Ready Why with NPR: - here!
- Libraries are Hiring Resident Social Workers. Watch the NBC Take on This - here!
- Libraries Act as Cooling Centers in Heatwaves! Via Christine Ro and BookRiot - here!
- This Navajo Nation Opens First Street-Side Libraries Thanks to a Teacher - here!
- If You Have This NY County Library Card You Can Get Free Entry to the Zoo and Much More with Library Park Passes - here!
- This Gwinnett Library Helps People Over Age of 19 Get a Certified Diploma Instead of a GED. Find Out More: - here!
- Kent District Library is Helping Patrons Earn an Accredited High School Diploma. Find Out More: - here!
- Free Bike Repair Kits Available to Check Out at Denver Public Libraries. Find Out More: - here!
- According to the AP: 3 Million US Students Do NOT Have Home Internet. Read It: - here!
- According to the Reuters, "Libraries Can Be a Health Lifeline for People Most at Risk:" Read It: - here!
- Halifax Libraries are 'Making History' With Free Menstrual Products in Every Bathroom - Joining the Movement Being Picked up by Schools, Nonprofits and Governments Across Canada. Find Out More: - here!
- Nashville Public Library Runs Early Literacy Program for Incarcerated Teen Fathers - here!
- Read How Librarians are Responding to the Humanitarian Crisis at the Border - here!
- "Malawian Teen Taught Himself How to Build a Windmill from Junk, Brought Power to His Village, ALL Learned from Library Books!" Watch the Ted Talk:
- How Libraries Change Lives - TedX Presentation Can Be Viewed
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